Bloody ridiculous
Posted by Richard on | February 23, 2006
Why are the media so bloody stupid that when someone launches a new advertising campaign that has a slightly controversial tagline we plaster it all over the pages of newspapers, post it as a newsworthy item online and feature it in the 6 o clock news ahead of 90 seconds of the clearly insignificant ‘world’ wrap complete with a story about the rescue of an overzealous kitten in St Petersburgh.
Meanwhile the campaign evaluation staff at the overpriced ad agency responsible are popping the top off a few bottles of equally overpriced champagne as they watch the earned ink meter tick over with the speed of a Las Vegas jackpot tally and the PR department are preparing the next award submission.
Why do we have to reward such blatantly unoriginal campaigns with predictable conservative middle class responses. Don’t get me wrong I am not even remotely offended by the campaign and in writing this have negated my argument with hypocracy, but what does drive me completely insane is that in doing so we are handing unwarranted kudos to someone whose business card would be the perfect visual reference to the word contradiction in an illustrated dictionary.
In time I could be proven wrong, obvously I am not the target market but lets look at the visitor numbers before we declare it a bloody success. When you were a child you realised pretty quickly when someone was only visiting you because they wanted to swim in your pool and, more often than not, ended up urinating in it anyway - damn shame the highly educated people that are responsible for what we see and hear are not quite so evolved. Then again maybe that’s just the point, they don’t really care if the majority of us are having to swim around in someones reconstitueted lemonade just as long as we are using their pool.
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2 Responses to “Bloody ridiculous”
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February 24th, 2006 @ 6:36 pm
Very well put Rich. Thought provoking post. Especially:
Love it!
Geeze I feel like a Coke Zero. No sugar, same taste!
February 28th, 2006 @ 10:11 pm
What the bloody hell were they thinking? That ad sucks arse! Altho the girl on the beach is hot!
I still feel like a Coke Zero.