Make your customers happy and proud
Posted by Ben on | March 28, 2006
eNthem is a new service where professional musicians will compose an anthem or “eNthem” for your company for $500 USD.
What a great idea! The results speak for themselves.
“Well, just like each and every nation has an official national anthem, we believe, so should each and every company have an official eNthem!”
Of course! Corporate interests own most governments anyway so this is a logical progression. Conveniently it opens up a world of advertising opportunities and lets face it, we never get sick of advertising.
For example:
I was at the Commonwealth Games a few nights ago and we had to sing the Australian national anthem 5 times. This was an opportunity missed for the advertisers. Rather than have the crowd of 80,000 sing Advance Australia Fair, which is outdated and does not sell anything they could have had us sing the McDonalds, Channel 9 or Nike eNthem.
It would be a win, win situation. We won’t get bored singing the same song over an over again and the advertisers literally have us singing their praises.
Out with patriotism! In with consumerism!
Brilliant!
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