every cloud
Posted by Campbell on | August 7, 2007
Sure it’s a bit scary that an article published today in the Journal of the American Medical Association reports that children prefer food served in McDonald’s packaging, over identical food in plain wrappers. (Preschoolers prefer tucker dished up McDonald’s style, The Age)
But maybe there’s a silver lining
- Parents, particularly those with multiple TVs in the home, will be able to get their kids to eat their vegies just by putting them in an old Maccas chip (sorry, fries) packet.
- Marketing directors all over the world cam now cite academic research conducted by Stanford University and published in the JAMA showing that marketing really works.
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